2024消费心理趋势洞察
MAY 10, 2024 作者：张雅红
Core conclusion
- 在经济转向韧性时代的背景下，人们对消费趋势格外关注。当前的消费研究表明，消费者的需求在消费体验和消费心理上发生了显著变化。“文化自信”、“独立经济”、“自我升级”、“审美消费”成为2024年人们关注的四大趋势。
Applicable advice
This report is for designers, buyers, and brand planners interested in “2024消费心理趋势洞察”. We recommend differentiating designs based on target consumer preferences.
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