Furla | 2026春夏女包订货会分析
OCT 08, 2025
Core conclusion
- 在Furla 2026春夏订货会的包款色彩占比中，以活力的橘粉色系和灰绿色系为主，共占据了30%左右比例，品牌重点色为火烈鸟、泥炭藓、天使之翼。在风格上，通勤包占据了最大的比例48%，休闲风及度假风分别以37%、10%排在第二、第三；在廓形上，翻盖包延续品牌标志性的实用主义通勤，托特包和水桶包分别排在第二、第三位，体现出品牌在实用与工艺创新之间巧妙的平衡。
Applicable advice
This report is for designers, buyers, and brand planners interested in “Furla | 2026春夏女包订货会分析”. We recommend differentiating designs based on target consumer preferences.
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