小红书电商 | 2025年十一月爆款榜单与趋势预测
DEC 16, 2025 作者：张雅红
Core conclusion
- 本月箱包行业笔记数在双十一期间达到峰值，后呈波动回落在12月9日略有回升，互动总量（蓝柱）同步在该时段出现峰值并随笔记数波动。另外，箱包行业子品类分布，女包以 12.7w 笔记数、75.87% 的行业占比成为核心品类，钱包（1.4w 笔记数、8.09% 占比）、帆布包（6913 笔记数、4.13% 占比）及单肩包、卡包等也为主要子品类。
Applicable advice
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