2027趋势白皮书（下）
DEC 29, 2025
Core conclusion
- 2027趋势白皮书是由POP前瞻团队制作的年度趋势指导文件，本季白皮书承接上一季“勇于变革”以及“正和博弈”的主题，讨论如何“共益”。当反内卷成为社会共识，品牌如何从价格战转向价值创造？我们将从经济形式、社会心态、科技互动、环境意识……一直到生产变革，零售&营销，解读2027行业关键趋势，帮您寻找答案。
Applicable advice
This report is for designers, buyers, and brand planners interested in “2027趋势白皮书（下）”. We recommend differentiating designs based on target consumer preferences.
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