国内市场--2026年9月TOP100款式分析
OCT 10, 2026
Core conclusion
- 9月国内首饰市场呈现精细工艺与多元风格并行的趋势。设计维度中,镶钻工艺以35%占比领先,肌理质感与精致小巧风格分别占28%和23%;花卉元素与年轻化国风均占18%,凸显细节装饰、日常佩戴与文化表达的市场热度。品类方面,颈饰以39%占比居首,耳饰、手饰分别占34%和23%。品牌竞争中,LaoMiao位居前列,YVMIN与Chow Tai Fook紧随其后。整体来看,市场持续关注精细工艺、经典符号创新与日常适配性,为浪漫花卉、金属肌理及珍珠混搭等设计方向提供了趋势依据。
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